THC - SRCA
The air ambulance service provides emergency medical care at the scene of accidents and disasters. It reaches remote and isolated areas faster than traditional transportation means, which contributes to saving precious time and delivering medical care as quickly as possible. This service is offered through the helicopter company affiliated with the Public Investment Fund (PIF) and in cooperation with the Saudi Red Crescent Authority.
Our role was to enhance the value and clarify the extent to which the quality of healthcare in the Kingdom has improved and to preserve life, as it is a humanitarian service that provides rapid healthcare to patients, considering it a #matter_of_life_or_life #مسألة_حياة_أو_حياة by presenting emotional, informative content about the service on account of the Saudi Red Crescent and producing a creative video and a series of interviews with the air operation team and paramedics.
Project
THC
مسألة حياة أو حياة
Client
THC & SRCA
What We Did
#creative concept
#project management
#video production
#post production
#communication plan
#Art direction
#creative content
#account management
